For the first time in history, football and night life finally together.
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Budweiser, which has been increasingly bold in their viral marketing actions seems to have invented a new sport: Poolball. The game, released in this video dedicated to the Argentine market, combines a pool table, 7 feet, with soccer balls in the form of billiard balls. The rules are a combination of pool and football: the player must place the balls in the pockets, but can not use hands. The idea is to join sport and nightlife. Over 600 people attended the launch event poolball, which was covered live on Fox Sports and ESPN.
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Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán
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Pela primeira vez na história, futebol e balada finalmente juntos.

Budweiser, que tem sido cada vez mais ousada em suas ações de marketing viral, parece ter inventado um novo esporte: Poolball. O jogo, lançado neste vídeo voltada para o mercado argentino, combina uma mesa de sinuca de 7 metros com bolas de futebol em forma de bolas de bilhar. As regras são uma combinação de sinuca e futebol: o jogador deve colocar as bolas nas caçapas, mas não pode usar as mãos. A idéia é unir um esporte a vida noturna. Mais de 600 pessoas participaram do evento de lançamento do Poolball, que contou com a cobertura ao vivo da Fox Sports e da ESPN.